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Will Upgrading My Display Cabinets Help Me Sell More?

24 February 2017

All retail or storefront businesses today must carefully consider their long term asset investments and ask the simple question: Will this investment reduce my costs or increase my revenue? If it does neither, than you must really consider why you would make such an investment at all. Display cabinets are often considered a method to increase merchandise sales, so lets consider how you can quantify the potential sales increase(s).

Lets consider that a smaller, 1,000 square foot retail storefront could require a substantial showcase structure featuring new displays and cabinets to fully outfit the store, ranging from $10,000 to $60,000 in price.

 
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GlobalShop 2015 Takeaway


23 April 2015

Retail merchandising has had over a decade of coming to grips with the e-commerce juggernaut. According to the Department of Commerce, e-commerce sales have been growing by about 15% per year for the past few years and now account for about 8% of total retail sales in the US. What can you do as a retailer who relies on your bricks and mortar storefront? Many of the answers were on display at GlobalShop 2015 in Las Vegas this past March 24-26.

 
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Retail Display Roundup


03 December 2014

As a retailer, you are in the story telling business, and your merchandise is the plot. While the products may update from year to year, like the plot line in a book, they follow the same classic themes. From the Odyssey to The Lord of the Rings, the plots remain, but by infusing them with a new setting and introducing new characters, we attract more people to “rediscover a story for the first time.”

 
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What is the difference between Display and Visual Merchandising?


28 October 2014

We all know someone that we refer to as “one of those creative types.” Artsy and ethereal, they float through the world plucking ideas out of nowhere that we mere mortals can’t access – seemingly drawing inspiration out of thin air. While some of these ideas blossom, others wither on the vine, and still others fail to even take root or grow at all.

 
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Good Design Comes from Collaboration


05 September 2014

What comes to mind when you hear the word “collaborate?”  Long discussions, late nights, long hours, differing opinions, eventual compromise (or not), obsessively passionate “creative types” and numbers focused “business minded” people working together towards a common goal – in which the end result is something truly unique, creative and inspires customers to change their lifestyles so they can incorporate the “IT” product and live the brand experience every day.

 
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Five Reasons Your Next Store Should be a Mall Kiosk


28 July 2014

Let’s face it: while we may sometimes complain about how expensive rents are in malls across North America, the reality is that they guarantee one thing: traffic. When retailers think of opening up a shop in a mall they immediately consider a storefront, but in many cases a kiosk is a better way to go.

 
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Linger Longer: Creating a Customer Experience That Reflects Your Brand


25 June 2014

What would it mean to you as a retailer if your customers stayed at your display for an extra 27 seconds? If you multiplied those extra 27 seconds by every customer that came into your store, how much more product would you sell? Most of us focus on the visual aspects of merchandising to engage our customers, but what if there was something beyond a visual appeal that encouraged customers to linger longer? One of the newest trends in merchandising involves appealing to your customer’s sense of smell. Would it surprise you to find that adding the right scent to an area could increase sales by 174% compared to an identical, non-scented area?

 
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What's Your Story?


01 May 2014

Hemingway, Dickens, Bronte, Shakespeare are some of the greatest writers in history. Their carefully selected words tie together to transport the reader to a different moment in time, a unique era, situation or experience. In the retail industry, your merchandising strategy and storefront displays tie together to tell a visual...

 
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Will Upgrading My Display Cabinets Help Me Sell More?


11 March 2014

All retail or storefront businesses today must carefully consider their long term asset investments and ask the simple question: Will this investment reduce my costs or increase my revenue? If it does neither, than you must really consider why you would make such an investment at all. Display cabinets are often considered a method to increase merchandise sales, so lets consider how you can quantify the potential sales increase(s).

 
READ MORE


How Our Customers Made Us Better in 2013 and a Sneak Peak at 2014


16 December 2013

When one customer does something, it’s a unique idea. When you see that idea spread across multiple customers, that’s a trend. When everyone jumps on board, well, it’s a change. 2013 was the year of the shop in shop. The success of many of our key partners over the past year such as Elle, The Bay, Canada Post, Kameleon and others, means that the trend of retailers to leverage leading consumer brands to generate more sales and store traffic is now in full force.

 
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A Showcase On the Move


21 November 2013

An added feature to some showcase designs is the option of mobility; having the freedom to move a showcase throughout a space in a smooth, easy to navigate fashion. Showcases are often thought of as stationary structures, but in many retail environments the ability to move a showcase around a store is ideal for ever-changing merchandising themes.

 
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An Ugly Word in Showcase Design


24 October 2013

Working with finishes this fall? Despite aluminum being the sturdiest way to frame and construct a glass cabinet, it is not the most elegant element to design with. Some environments require a showcase to match an existing décor or stand out on it’s own as an eye catching piece.

 
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Designing Cases for Corporate Environments


13 September 2013

In corporate offices today it is common practice to display achievements, awards and significant historical documents in a way that is functional, secure, and aesthetically pleasing. It is important to consider that within the overall design concept, special considerations need to be made in regards to shape, size, functionality and...

 
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Complement, Don’t Compete


20 June 2013

When considering a showcase for gallery and museum artifacts, it is important to choose one that will complement the items being displayed and not overpower. Here are three tips for choosing the best gallery/museum showcase:

 
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Tis the Season

06 May 2013

Tips for a successful seasonal retail showcase.

Now, we know it may seem a bit early to start wishing everyone ‘Season Greetings’ in May, but the holiday planning starts much earlier for those in retail and it’s important to start thinking ahead.

But it's only May!

It is typical for most retailers to see over half of their annual sales come between the “back to school” period of late August through to New Years Eve. So how can you best position your store for this upcoming season? Our advice is to start thinking about it now. When retailers look to change their store plans, fixtures and displays, they often need to do so months ahead of time

 
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What’s Your Secret Sauce?


07 March 2013

Rather than browsing clothing racks in their favorite boutique, customers are sweeping through dozens of pages on their bookmarked e-tail sites. They now click, tweet, message and search for what they should buy rather than walking through the doors of the classic four-walled retailer. Soon enough, we will buy everything online – clothing, electronics, furniture and appliances, even our food will be ordered online and shipped to our door in an expedited brown box.

Will there come a day when the retail storefront is extinct? No independent and trendy boutiques, no big box stores, malls or strip plazas? Retail is dead! Just kidding, it’s not even close. Consumers have become smarter but business owners are right there with them. The rise of online shopping is forcing retailers to evolve or suffer the “Out-Of-Business” consequences. SO, what is it that these evolving and resilient businesses are doing to keep their showrooms crowded with shoppers?

 
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